our story
OUR MISSION
a circular fashion experience rooted in care
Rehumanize is a circular fashion brand and creative experience with a simple but powerful mission: to repair the relationship between humans and the planet through upcycling. We believe how we treat the Earth reflects how we treat each other.
The Upcycle Bar is our invitation to slow down, get creative, and remember that fashion can be a force for good.
WHY CIRCULAR FASHION,
WHY NOW?
The fashion industry produces over 100 billion garments annually. The average American throws away 81 pounds of clothing each year.
Fashion doesn't need more stuff. It needs better relationships. Every Rehumanize piece is crafted from 100% repurposed textiles, proving that what already exists is more than enough. Circularity, for us, is not just a system, it's a mindset.
where it all began
Rehumanize began as a response to the emotional disconnect within fashion. What started as upcycled one-of-one garments grew into something bigger: the Rehumanize Upcycle Bar, an event-based experience where participants can customize, repair, and reimagine garments themselves.
MEET
jessica talia
Jessica Talia is the founder of Rehumanize, a circular fashion and upcycling brand dedicated to repairing the relationship between humans and the planet through sustainable fashion.
She holds a Master's degree in Social Innovation from the Joan B. Kroc School of Peace Studies at the University of San Diego, where she explored how business, creativity, and social impact can work together.
Rehumanize officially launched in January 2025 and quickly gained momentum. The brand debuted at Los Angeles Climate Week in April 2025, where it nearly sold out its entire inventory. In June 2025, Jessica attended the United Nations Financing for Sustainable Development Conference in Sevilla, Spain.
Jessica has been invited to participate in multiple United Nations Fashion & Lifestyle Network events. As the brand approaches its one-year anniversary, the vision is clear: to make upcycling and circular fashion the norm, not the exception.